Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
Related Enterprise Application Articles
Conventional wisdom on CRM requirements doesn't wo
The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably haven’t used CRM technology before, are expected to articulate a complete vision of what...
Read more about Conventional wisdom on CRM requirements doesn't work ...
Cisco's WebEx, AT&T and Wawa, Quickoffice for IPho
The news as of the first coffee this morning, and the music is Leo Kottke's magnificent album correctly titled One Guitar, No Vocals. It's hard to believe there isn't the occasional synthesizer or overdub, such as on the album's masterpiece,...
Read more about Cisco's WebEx, AT&T and Wawa, Quickoffice for IPhone...